Listen before the clever bit.
Understanding the client is the work. The idea gets better when the questions do.
Original site ↩Every brief has one thing in common: it needs doing. Well. And usually yesterday.
We listen closely, move quickly and make things people actually want to be part of. That last bit is our test: if we were in the audience, would we care? If the answer’s no, back to the drawing board. Quickly, obviously.
Evenflow began in Bengaluru in 2008, named after a Pearl Jam song. We started with events. Then the ideas needed identities, films, spaces and technology. So we expanded. An entirely reasonable response would have been to develop a hobby.
Today, creative minds, client people and production obsessives share a table. We ask the inconvenient questions early, so nobody has to ask them while a thousand people are waiting.
Understanding the client is the work. The idea gets better when the questions do.
A calm crew. A clear plan. Someone who knows which cable it is. Creativity has some very practical friends.
Good ideas can come from anywhere. The intern. The client. The person who hasn’t said a word for forty minutes. We listen.
The show starts. The film rolls. The doors open. All the interesting thinking still has to land on time.
Chief Trouble Maker
Self-appointed Chief Trouble Maker. Somehow still employed. Vipul likes an unreasonable idea, provided someone can explain how we’re going to pull it off.
Tech junkie. Accidental investor. Evenflow’s number one fan. Believes understanding the client is a better growth strategy than posting about growth strategies.
Find Vipul on LinkedIn ↗Young, talented and remarkably uninterested in who gets the credit. Creative connects the dots. Client servicing makes sure they’re the right dots. Production turns them into something you can stand in, switch on or put on stage.
We’d rather make the thing happen, make it good and get it out into the world.
See what happens when we work together ↗Make it yours.
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